Enter the world...

LinkedIn is an international social network that was founded to make it easier for users to establish professional and business contacts. Through it, employers can post offers and search for candidates, and job seekers can find advertisements that interest them. Users receive notifications such as friend proposals, messages about current recruitments, tailored to the professional profile and information about friends' activities. The basic version of LinkedIn is free, but it is also possible to buy LinkedIn Premium (the price is about PLN 100 per month), which allows, for example, to check the people who have viewed a given profile. In fact, this portal is intended for everyone - both for a student who is looking for their first job and for a professionally experienced person from any industry. It is more than just an online business card. For LinkedIn to work effectively, you need to prepare your profile properly. First of all, you need to focus on a valuable headline containing your name, job title, and location.

It is in this section that recruiters most often search for potential candidates. It is also worth adding useful keywords here. You can't just create an account - then you need to build your network consisting of both friends and interesting public figures. LinkedIn also allows you to take part in the conversation and share your perspective on important topics. To make your profile stand out from the rest, it's a good idea to post content that allows you to highlight your opinions, grab the attention of people in your professional circle, and share your ideas with other members of the community.

Graphics on...

Digital art has crept into many aspects of life. Creating high-quality graphic materials on LinkedIn is possible with the help of tools available on the Internet, or you can have them prepared by professionals. Of course, the key graphic element on the profile is the profile picture. It is the essence of self-presentation and makes the first impression on new people met online. A cover photo is also very important. It is worth considering e.g. what words they are associated with, what quote describes them. Another type of graphics are those added directly to a LinkedIn post and articles.

In the latter case, it is worth taking care of the appropriate selection of keywords and the size of the main photo. In addition, a dynamically developing form of content marketing is video, which can be implemented as a business card on a private profile, in a post and in an advertisement. For more information on creating graphic materials, it is worth visiting a graphic portal, such as Art Lounge Plus,  which has good reviews.

Recommendations and lists

A LinkedIn profile picture for a private profile should be 400 x 400 px and 300 x 300 px for a company profile. It must not weigh more than 8 MB. The figure should be in the central part of the photo, which shows the face itself or the bust. You should add clear photos, in the right resolution, with a subdued, non-distracting background.

The dimensions of the cover photo are 1584 × 396 px (private profile) and 1128 x 191 px (business profile). It also cannot weigh more than 8 MB. They should be designed to avoid blind spots, i.e. the place where the profile picture will be presented, it must also be toned down. Your cover photo can show a person at work, such as: During the training, in the showroom, behind the desk, an important thought, message, quote that guides the person in business and life or a business card with contact details. The maximum number of characters in a LinkedIn post is 3000, and the visible text is about 210 characters, then the "See more" button appears. The photo/graphic in the post can be 1080 x 1080 px or 1200 x 627 px.

Articles on LinkedIn are positioned in the same way as entries on the company's blog, texts on the website or content in the online store, so it is worth taking care of their refinement. The cover photo of the article should be 1280 x 720 px. LinkedIn displays this recommendation when you create an article. The video in the post should be between 3 seconds and 30 minutes long, and the file size can be between 75 KB and 200 MB. It must be saved in MP4 format, while when it comes to audio - AAC or MPEG4. It is worth remembering that all of the above-mentioned guidelines may change, so you should keep up to date with the news published by LinkedIn.

LinkedIn is a specific portal because the quality of the content posted on it can greatly affect the future of its users, especially if they are in the process of looking for a new source of employment. This should be borne in mind by both companies looking for job candidates and the candidates themselves. In addition, the combination of valuable written content with high-quality graphic materials is a recipe for compliance with the rules of responsiveness. The profile will look good regardless of whether it is viewed on a computer, tablet or mobile device, elements will not be cut off or "fall apart".