Enter the world...

TikTok is an application where you can publish short, dynamic video materials. The platform offers a variety of editing options, such as filters, sound effects, and video editing tools. On TikTok, you can view and comment on other creators' content, as well as share it on other social media platforms. TikTok's algorithms select content for users that they may like. Initially, the displayed materials seem trivial and not necessarily interesting, but as the time of using the application passes, they turn into more and more tailored ones. The algorithms are based on the content that the user saves or likes. In popular opinion, TikTok thus makes it possible for anyone to become an influencer.

The popularity of the app among young people is largely due to the ability to share their talents, passions and interests. Companies and influencers, on the other hand, use it as a marketing tool to reach a younger audience. Advertising campaigns can be run on this platform in various ways. In addition, you can set up promotions without having a profile. Ad formats such as In-Feed Ads, Brand Takeover, Branded Hashtag Challenge, and Branded Effects are found here.

Graphics on...

While video remains the main type of content posted on TikTok, there are also several types of graphics to embed. The most important is, of course, the profile picture, which from the perspective of other users is displayed in a round format. For some time now, you can also experiment with graphics in the form of carousels, which allow you to publish up to 35 images in one post. This is especially useful for content creators who want to share a series of photos or visuals. In addition, you need to remember about the space limitations associated with the HUD.

On TikTok, the HUD takes up about 10% of the space at the top and 20% at the bottom of the screen, and the bottom right corner is reserved for user reactions. Therefore, you need to check carefully whether important elements have not been covered. In addition, it is worth following the changes in TikTok's guidelines - both those regarding community standards and the formats and sizes of graphics. A graphic design portal, such as the well-reviewed Art Lounge Plus, can help you create compelling content.

Recommendations and lists

The basic step after creating a profile on TikTok is to set a profile picture. It is an individual business card of a given user on the platform. The profile picture should be 200 × 200 pixels and maintain a square aspect ratio, which is compatible with both the mobile and desktop versions of the said application. The accepted format of the photo is .jpg or .png, it is displayed in a circular format. So you need to center the most important elements and preferably scale the graphics to 1000 × 1000 pixels to ensure its sharp quality on all devices. Larger size avoids pixel blur. A profile photo is an important element not only from the point of view of aesthetics, but also from the point of view of building one's own recognition. Thanks to it, business accounts can gain easier identification in the eyes of recipients.

For advertising graphics, the recommended size is 1080 x 1920 px, which provides a full-screen visual effect on mobile devices, where TikTok is most commonly used. It is worth following the 9:16 ratio, which fits the vertical orientation of mobile phones. Lead ads can use the 1200 x 628 px or 1080 x 1080 px image dimensions, which are recommended by many digital marketers. For video ads, the width should vary between 640 and 1920 pixels, and the height should be between 360 and 1920 pixels.

In addition, TikTok cares about the quality of the shared media - the highest acceptable video resolution reaches 4096 x 2304 pixels, which shows that the platform is adapted to the latest trends in image quality. Instead, it's recommended that you post videos in 9:16 (1080 x 1920 pixels) and 720p or higher.

It is worth remembering that the published content, especially the high-resolution content, must be reduced to the requirements of the platform, which may result in a reduction in the quality of the displayed images. Also, the app prefers portrait video, which can influence your decision to crop your content before uploading. So it will be best to prepare the materials right away in the formats recommended by the platform.

TikTok is a platform that has definitely grown in popularity in recent years. It is also associated with a lot of controversy, it has both many supporters and opponents. However, there is no denying that it will certainly be one of the favorite places on the web for young audiences for a long time to come. Companies promoting their products or services can also take advantage of this fact. When creating a personal or company profile, you need to take care of the quality and aesthetics of the selected graphic elements, which include not only the profile photo, but also, for example, graphics posted in posts.