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In the world of all social media, the most important role is played by the visual layer. People remember 80% of the content they see and only 20% of the content they read. Facebook is a social media platform that allows you to create profiles, share content, communicate, and interact with other users. In marketing, it is used for advertising, creating promotional campaigns, and communities. Reaching a specific target audience is possible based on demographics, interests, and other factors. You can also create contests, special offers, and games that engage users and increase brand awareness. An increasingly useful feature is the ability to schedule posts in advance to be shared at a time of your choosing. So all you have to do is create content, choose the right settings and the most convenient date of publication. However, it is worth remembering the rules that Facebook requires you to follow - otherwise the account or post may be banned. Additionally, it is a good idea to monitor the changes taking place on the platform itself. For example, digital collectibles (NFTs) have recently ceased to be supported.

Graphics on...

High-quality illustrations have a greater potential to arouse the engagement of people visiting the fanpage. This is especially important in the case of companies that build their image in this way. Digital art is developing intensively, and with the help of computer programs, it is possible to create aesthetic graphics in a short time. Posts enriched with graphics are a key element of the brand's visual identification - just like the logo or the cover photo. You also need to pay attention to the type of fonts, colors and graphic layouts. It is worth remembering that slightly different rules will apply to each type of post. On Facebook, you can distinguish such graphic elements as a profile photo, cover photo, vertical photos for vertical posts, horizontal photos for horizontal posts, graphics for a fanpage, advertising carousel, event covers, stories. To create them, you can use available graphics programs or commission them to professionals. A high-quality graphic portal such as Art Lounge Plus can provide guidance on this process.

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Posting images at the right size on Facebook helps prevent image stretching, loss of quality and pixelation. Graphics of the right quality significantly reduce the loading time of a post or page, which in turn encourages more people to stay on the page. It then adapts to the device and does not lose its readability, regardless of whether it is viewed from a computer or a phone. The audience has a chance to see the image in all its glory - a cut logo would look very unprofessional. The sizes of the photos vary depending on the photo type.

A profile picture for businesses is most often a logo with a minimum recommended size of 400 x 400 px, and preferably 900 x 900 px. The profile picture on computers is displayed in the size of 176 × 176 px, on a smartphone – 128 × 128 px, and on an older mobile device it is 36 x 36 px.

Facebook's recommended cover photo size is 851 × 315 px with enough space from the edges on each side. However, you can hear voices that 1200 × 628 px will provide a better, more transparent final effect. The minimum size allowed is 400 × 150 pixels, but the quality may deteriorate. Efficient loading will ensure the use of photos with a maximum weight of 100 kB. The background photo on computers is displayed at 820 × 312 px, and on smartphone screens – 400 × 150 px. It is worth remembering that the best photo format to upload is .png or possibly .jpg.

Photos for posts can have different shapes and, consequently, sizes. For squares, it is worth using the 1080 x 1080 px format. The minimum size is 600 × 315 px, but the best results can be obtained by using the dimensions 1200 × 630 px. It is best to remember the aspect ratio of 1.91:1. A vertical post, on the other hand, should have dimensions of 640 x 960 px or an aspect ratio of 9:16. In the post about the carousel format, square graphics look best.

The best size for a group cover photo is 1640 × 856 px, which is a 1.91:1 aspect ratio. In order for Facebook stories to be displayed on the screen of the entire phone, they should have a size of 1080 × 1920 px. If the story contains text, it's best to leave about 250 px of loose space between the text and the boundary of the graphic.

There are also different types of graphics created for Facebook Ads. In News Feed, the minimum size of the graphic is 600 × 600 px, and the recommended resolution: 1080 x 1080 px. For the right column of Facebook, a resolution of 1080 × 1080 px and a minimum size of 254 x 133 px are recommended. Similar resolution applies to Instant Articles, Marketplace, and search results. It's worth remembering that the recommended dimensions of Facebook graphics change from time to time, so keep track of any changes.

It seems that Facebook will not be dethroned from the position of the most popular social media for a long time. Not only individuals, but above all companies should take care of their image in social media. Its quality consists of, m.in, creating aesthetically pleasing graphic content that meets the rules recommended by the platform.