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Instagram is an application and social network that is used to share photos, graphics, as well as videos. You can also edit these materials and apply various types of filters to them. Characteristic for Instagram are not only regular posts, but also stories that disappear after 24 hours, direct messages, suggested posts displayed in a person's feed, live broadcasts, hashtags that make it easier to find posts on a given topic, reels, i.e. short videos with music, effects or voice-over track, and Instagram Ads. There are 3 types of accounts available on Instagram: a personal, personal, and professional account (business account or creator account). It is worth remembering that the portal was created mainly for mobile users, so posts and graphics should be tailored to their needs.

Many users treat Instagram as a source of inspiration and a place to share their memories. It is also a great place for brands, especially those from the fashion, beauty, e-commerce, food and other industries, where the visual aspect and creating inspiring content are important. It can be said that it is a kind of social graphic portal. It is worth being careful when publishing content from your private life, so that it is not used against the user.

Graphics on...

Interesting photos or graphics are not only attractive to the eye, but can also easily attract new followers to the profile. You can post different types of graphics on Instagram (excluding dynamic formats). The basis is, of course, the photos, which should have the right lighting, framing and composition. Infographics are useful when someone runs a public educational profile. They should be legible, visually attractive, color-matched to the content, and have the right icons and structures. They can also be used in an Instagram carousel.

Promotional graphics are a perfect solution for companies. However, it is not worth publishing too many sales posts to make the account more authentic. Static graphics are also thumbnails of videos and reels. They must convey the essence of a given film, as well as arouse curiosity and be readable from a small smartphone screen. More information will be provided by Art Lounge Plus - it is a portal about digital collector's items and broadly understood graphics.

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The key rules to follow when creating graphics for Instagram are aesthetics, readability, clear message, consistency, uniqueness, and an attractive title/headline. In the case of brands, all elements should be consistent with their visual identity. The content placed on the graphics must be understandable and visible on small screens. Messages on company accounts should also be consistent with the values represented by the brand. The title or headline is the first element that the recipient will notice - it must encourage them to read the rest of the graphic.

Standard Instagram photos are divided into 3 types. The dimensions of a square (product) photograph are 1080 × 1080 pixels, the dimensions of a portrait (main) photograph – 1080 × 566 pixels, and the dimensions of a horizontal (landscape) photograph – 1080 × 1350 pixels. Horizontal photographs, on the other hand, are very rare on this website. Instagram Stories are 1080 × 1920 pixels in size. It is universal and fits both smartphones, tablets, laptops and computers with monitors of any size. The IGTV video size should be the same. Photo thumbnails, on the other hand, are 161 × 161 pixels in size. Any interference with the dimensions may cause the photo to display incorrectly. Ads are divided into 2 types. Some of them are standard, designed to promote products, and the other are landscape, dedicated to presenting the crew or the company's décor. The former should have 1080 × 1080 pixels, and the latter - 1080 × 566 pixels. However, it is not worth sticking to these dimensions rigidly without paying attention to additional circumstances. You can also use other dimensions (e.g. 1080 × 1350 pixels) to adapt the photo to your individual design objectives. The size of the profile picture is 110 × 110 pixels - these values should already be sticked to. The size of the reels is the same as the relation, which is 1080 × 1920 pixels. At the same time, you must not forget that the individual dimensions of the graphics can change from time to time, so it is good to be up to date with the changes made by Instagram.

Instagram is a perfect example of a social media where graphics are much more important than written content. Recently, this portal has become even more popular than Facebook, especially among young people. To create an interesting and attractive profile, you need to take care of good quality and dimensions of the graphics - thanks to this, they will not be cut off or "fall apart" on any mobile device, computer or tablet.