Enter the world...

Twitter is one of the largest social networking sites in the world. It was founded in the United States, but globally nearly 1/4 of Internet users already have an account on it. Twitter owes its popularity to its innovative approach to the essence of communication on the web. The number of characters is very limited, which forces you to formulate your thoughts clearly and concisely. There are no mechanisms known from Facebook, such as separate photo galleries or closed groups. Twitter promotes a different form of social communication than most social media. The main discussions, often fierce, take place here in the comments. Twitter also uses hashtags, but they take a different form than those on Instagram. They are used to search for interesting content, but also show global trends. Hashtags make it easier for brands to reach their target audience, and searches can even be done using emojis. Of course, Twitter also offers paid advertising campaigns. Their system is similar to campaigns carried out on other social media sites.

For many users, the website is the main source of information about the world. Over time, Twitter has tested various functionalities, not all of which have become permanent. For some time, it was possible to use NFTs (digital collectibles) as profile pictures, but it was discontinued. After the change from Twitter to X, there were also a number of modifications, such as imposing restrictions on direct messages, posts, related emails, or follows - this was to ensure greater security for users.

Graphics on...

Twitter is primarily associated with written content. However, this does not mean that you should completely skip taking care of the graphic layer. The portal offers 3 graphic elements, i.e. avatar (profile picture), cover (cover photo) and graphics in a tweet. Professional materials can be commissioned to experts. It is worth remembering that refining them not only makes them look more aesthetically pleasing, but also has a huge impact on adapting to the view on various devices - mobile and computers. Therefore, you need to follow the current guidelines provided by the website, as they may change over time.

Some tips are universal for all types of materials, but each of them must also be created in the right size. For more advice, visit the Art Lounge Plus graphic portal.

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The basic principle is to save graphics in .png format. Ready-made graphics should be optimized, e.g. by Tinypng.com and given appropriate names that indicate what is actually on them.

Avatar significantly increases the attractiveness of the profile. It will appear next to every tweet and encourage (or not) to visit the profile. In a word, it builds the first impression, which must be the best it can be. Twitter recommends sizes of 400 × 400 pixels. When choosing or cropping a photo, you also need to take care of the proper size of the "protective field". There should be some space around the photo, depending on its specificity. If it's an en face photo, leave 1/4 of the width of the face around the face. In most cases, profile cameras are viewed on screens with a diagonal of 5 inches. They should be aesthetically pleasing and properly lit. Cover photo dimensions should be 1500 × 500 pixels. It is worth treating the selected graphics as a personal advertising billboard. You can express your personality or views here. That is why you need to make the best use of the available space.

Although the content of tweets is the most important, it is worth attracting attention with well-made graphics. It can be in landscape or square format, with dimensions of 800 × 800 pixels and 800 × 418 pixels. You can combine GIFs, videos, and graphics in one tweet. It should be remembered that the maximum weight of the graphics is 5 MB. More advice on graphic materials on Twitter is worth looking for at the very source, as well as on professional portals. When creating materials on your own, you can use tools available on the Internet, such as Canva in the free or paid version. It's worth playing around with changing the layouts and adjusting the images, fonts and colors to your liking.

Twitter, recently known as X, has been one of the most popular social networking sites in the world for years. Like any platform, it is governed by certain laws that the user must keep in mind. This includes, m.in, community standards for published content, account authenticity, as well as rules related to the formats or sizes of posted graphic elements. They are not as visible in the foreground as they are, for example, in the case of Instagram, but they still remain an important part of the platform and affect the image of the entire account, and above all its owner.